Ad Scaling × Functional Therapeutix

Your Ad Campaign Plan

Everything for your new-patient campaign in one place, Anri — the offer, where your ads run, your daily budget, and all the creative. Have a look and give us the thumbs up, and we'll flip it live.

The offer in every ad
30% off your first visit — this week only
A full new-patient assessment with Dr. Anri Bici · Newmarket · no drugs, no surgery
How new patients find you

Two channels, one inbox

We run the two things that work best for a clinic on a lean budget — a conversation on Facebook & Instagram, and high-intent Google searches. Every lead lands in one place and you get pinged instantly.

Facebook & Instagram

Click-to-Messenger ads

The exact model we run for our chiropractor Dr. Joey (proven, low cost per lead). Someone sees your ad, taps "Send Message," and a friendly chat opens that qualifies them and books the 30%-off first visit — all native to Messenger, no forms, no friction. (See the conversation below.)

Google Search

People already looking

When someone in Newmarket searches "chiropractor near me," "back pain," or "sciatica," your ad shows up and sends them to your landing page to claim the offer. Highest-intent traffic there is — they're already looking for help.

Your daily budget

What you'll spend

This is your ad spend (on your card), separate from our fee. We recommend starting here — you can raise or lower it anytime.

ChannelWhat it doesPer dayPer month
Facebook & InstagramMessenger conversations (primary)$10~$300
Google SearchHigh-intent searches → landing page$6~$180
TotalBoth channels running$16/day~$480/mo

💡 Google is also matching your first ~$600 of spend with a $600 credit, so your real Google cost is effectively covered for the first stretch. Numbers are a starting recommendation — tell us your comfort level and we'll set it there.

The Facebook / Instagram conversation

What a lead experiences

The moment they tap "Send Message," this runs automatically — friendly, short, and it ends with their name and number so we can get them booked fast.

Hey! 👋 Thanks for reaching out to Functional Therapeutix. Happy to get you set up with Dr. Anri and your 30% off first visit. Quick one first — where's the pain bugging you most?
Lower backNeck / shouldersSciatica / legHeadaches
Lower back 🙋
Got it — that's one of the most common things Dr. Anri helps with. How long's it been going on?
A few weeksA few monthsOver a year
A few months
Thanks! On your first visit Dr. Anri does a full assessment to find what's actually driving it, then adjusts you — no drugs, no surgery. New patients get 30% off, this week only. Want me to grab you a spot?
Yes please
Perfect 🙌 What's the best name and phone number to lock it in?
Sarah, 905-555-0123
Amazing, thanks Sarah! You're on Dr. Anri's list with your 30% off applied — the clinic will text you shortly to confirm your time. Talk soon! 💙

Speed matters — the second they drop their number, you and your front desk get pinged to call/text them back fast.

Your image ads

The statics

Built from your own clinic footage. Four angles, offer front and center — these run while your videos come in.

The offer Sciatica Painkillers Spine
Your video ads

The scripts to film

15 short ads you film in your clinic — quick straight-to-camera pieces plus a few fun skits. Every one has the words and the shot; we handle all editing, captions and graphics.

Your landing page

The Google funnel

Where Google searches land — a simple page that walks them through the offer and captures the booking.

When a lead comes in

Nobody falls through the cracks

1

Lead comes in

From Messenger, Google or the page.

2

Lands in your system

Captured and organized automatically.

3

You get pinged

Instant text + email to you and your front desk.

4

They get booked

Quick call/text back, first visit booked.

To go live

What we need from you